Sotheby’s Banks On Its Own Wine Brand

Photo Credit: Sotheby's

Sotheby’s, the auction house known for selling some of the world’s most recognizable art and hard-to-find bottles of wine, is going from retailer to creator.

In late October, the company launched its wine label, Sotheby’s Own, which includes 12 bottlings from regions worldwide, such as Champagne and Haut-Médoc in France as well as Sonoma, Calif.

“The Sotheby’s Own Label Collection of wines has been one of the most exciting projects that we have worked on,” says Jamie Ritchie, chairman of Sotheby’s Wine. “Selecting wine can be intimidating for many people, and so we have launched a range of Sotheby’s branded wines that will assure the consumer that they are getting the best value from classic regions at affordable prices.”

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